Imagine you’ve just created and drafted a lengthy, yet insightful, piece of content to share with your followers on social media. You hit “publish” on your blog, and then proceed to share the link on our Facebook wall and Twitter profile. Minutes go by and all you receive is 3 likes, 2 “favorites”, and 1 retweet. A few hours later, this (awesome) piece of content you just spent hours on has gone absolutely nowhere. Here are 3 social media tips for better engagement so that you always get the response you want from your content.
Create better content by viewing what works with your competition.
Some things work better than other when it comes to engagement on social media. Before you ever type up a piece of content and share it with the world, make sure that you study what has worked for others. Start on Buzzsumo and analyze your competition, then learn from their social media mistakes and copy their successful headlines for your benefit. No, you don’t have to make it word for word, but you can use popular buzzwords, review the hashtags they use, and benefit from the hard work your competitors have already done. Once you understand what works well on social media platforms, you’ll understand how to emulate the same success in your work.
Get your followers to create user-generated content
Tools like Heyo help you run competitions to get more engagement. One of the contests you can run includes having your followers create user-generated content. You can then share this content with your audience and get more people and their network involved. It’s this great opportunity to get people engaging with your brand while also creating content that their network sees, which is a major win-win. There are also many other ways that you can get your audience to create user-generated content, so see what types of contests or competitions work best with your audience.
Work with influencers in your field
Sherwood Integrated Solutions, an asset liquidation business uses social media well by producing videos of influencers who speak about their field which engage their audience. You can do the same by getting quotes, asking for tips to write in a compilation post, or by capturing a video of your favorite influencer’s thoughts. And if you don’t want to do all the work yourself but you have unused inventory you want to get rid of, at sherwoodis.com you can trade business assets for trade and barter services. That way, you can engage people without spending as much time or effort on your social media, while also getting a huge engagement response.
Test out these techniques for engaging your audience on social media. Each one should increase the amount of comments, likes, and shares you receive, with just a little additional effort. A little something different really goes a long way when it comes to connecting with and engaging your audience. 3 social media tips for better engagement, What has worked for you? Let us know in the comment section below.