If Domain is the address on the web then Logo is like the profile picture. One needs to work out logo ideas intricately. Going ahead with a logo that has no meaning is like following a Pied Piper. The modern creed of entrepreneurs needs to look for meaning into everything.
When it comes to logo, one needs to be really selective because it is going to be the face of your brand. Logos are not only for representation purpose but also for increasing sales. A logo speaks a volume. Here’s how to design a logo that brings enormous brand value to your online store:
Representations: A logo should always represent your business. Do not just try to match the design of logo with the name, try to make your logo represent the business you are in. A construction company can make use of images like building blocks or something that depicts strength for their logo, while an IT company can use Arrows and Signs that depicts change, fast, speed and evolution.
Long term planning: Keep the revenue model, future planning and if any, pivoting plans in mind when designing a logo. A logo that goes with the evolved model of your business is the best thing to have. People are going to identify your business with the help of the logo, make sure, it is attractive, right on point and surely not embarrassing.
Work with professionals: One of the benefits of working with professionals is that their experience. A professional will not be dependent upon you for inputs; he will take a step further and help you with decision-making. Professionals are constantly in touch with people from the market, which keeps them updated with the trends hence they can help you design a logo that beats the competition.
Make it simple: Thinking out of box is good but then most of the intelligent works are outcomes of simple thinking. Think simple and work hard. Work hard on simple ideas and turn them into get work of art. Designing a logo that represents and makes sense is extremely important because Startup Kafe is an online Startup Shop, where hot Startup news and tutorials are delivered but no coffee; you see the ideology there, work similarly and leverage your business with a breath taking success.
Monitor your Competitor: Look onto the ideas and business of your competitor; find what is wrong with their logo and business. Try to fix the problem through your business and design your logo around it. Do not replicate the business model or the logo; build a business that solves a problem.
There are millions of startups in the contemporary world and all of them are trying to change the world for better but only a handful of them are going to be successful. Work on your business idea; look for opportunities and pivot (if necessary). Do not be scared, be confident and keep improving your business idea on daily basis.