E-commerce was born when the retail market failed to evolve with the changing times. In the modern world, people want to get the groceries delivered at their doorstep while they work from home. The lack of system that takes order and delivers product from door to door in retail sector led to the rise of E-commerce.
E-commerce not only started delivering products from door-to-door but it also provided great discounts and enamoring offers. People lost their interest in shopping from retail stores the moment they realized that E-commerce stores are not only comforting but cheap as well.
Tangibility is the major difference between Retail and E-commerce stores; customers can touch, check and read the labels on products at a retail store but E-commerce stores have no such options. E-commerce stores make use of lucrative images and product descriptions for sharing information related to products.
The importance of images: It is extremely necessary for online stores to add proper and real images of product they are selling. Most of the E-commerce is not satisfied with the quality of images shared by the vendors hence they hire photographers on salary and freelance basis to get the task done.
The trickle down effect: It is not only the camera industry that experiences a boom because of the rise of e-commerce. Logistic, movers and delivery are some of other common industries that have been disrupted. E-commerce stores have a huge trickle down effect. Establishment of one e-commerce inventory employees almost 18,000 people, directly and indirectly; similarly, establishment of one Indian Post E-commerce branch employees 50,000 people.
The increased sales: E-commerce stores have made it easier for people relying in the remotest corners of the store to buy products like DSLR Cameras. E-commerce stores are continuously increasing their outreach and are delivering products in areas, where there are no retail stores. E-commerce stores are also providing people with lucrative offers and discounts that are coaxing them to buy the product instantly.
E-commerce stores have made optimum use of opportunities and marketing gimmicks for increasing their outreach and growing their business. Today, millions of people in India and from across e-commerce stores are serving the world.
What is the future of E-commerce and Camera Industry?
With the passing time and enhanced development, the use of E-commerce is going to be on continuous rise. With more and more people starting to shop online, number of e-commerce stores is also going to increase. With the increased number of stores, number of photographers required is also going to increase. The changed paradigm and the following development will create more and more opportunities of employment through this e-commerce stores and people are going to benefit from it in real time.
The change is here, the world needs to accept it and embrace it with open arms.