Both external digital marketing agencies and in-house teams have proven to be beneficial for brands. SEO agencies have teams of experts dedicated to searching for information and employing strategies that will enhance their client’s website’s SEO. In-house SEO teams are typically smaller in number, but their sole responsibility is to oversee the marketing of your business brand online. Below is a list of things to look at Search Engine Optimisation: Hiring an Agency vs. Keeping Things In-House.
Hiring a well-established, effective SEO agency will lead them to directly start your work because of the amount of experience they have in the industry. Their team will be quick to solve any problem that comes your way because they would have a portfolio that includes dozens of clients for whom they were able to successfully build a brand via SEO strategies. In an experienced agency, employees will have working well with one another down to a science.
However, building an in-house SEO team can be difficult at first due to all of the processes you have to go through of checking CV’s, scheduling interviews, and conducting said interviews to choose the best candidates for the team. Even after building a team, the people on that team still need to get used to working together in an effort to successfully increase your business’s SEO. This lag time can be difficult for a new business that doesn’t have a lot of time or money to waste.
All Hands on Deck
When it comes to digital marketing and increasing your SEO, you want to make sure that your website is reviewed by the best. At an SEO Agency, that’s more likely to be the case due to the fact that several internet marketing experts in different positions at the agency will be actively involved in helping to build your brand online. More professional people will view your website, inbox, and social media platforms than those found in an in-house digital marketing department. As the client of a internet marketing agency, everyone from managers to directors will be trusted to provide suggestions and employ strategies to help achieve your goals.
Although you may feel that building an in-house team will cost less, it’s often times just the opposite. For example, let’s say that you invest $60,000 into a digital marketing campaign for the year. Now, if you were to use an in-house digital marketing team of three people that you pay an average of $5,000/month. This means that on top of the $60,000 invested in the campaign, you would have to pay an additional $180,000 per year! All of this sums up to $240,000 annually. In short, you can say that hiring an In-house SEO team can be just as, if not more, expensive than hiring an SEO Agency.
It’s no secret that a company should make itself available to the client as much as possible, to answer any queries or address concerns. Hiring an agency that specializes in SEO and has great customer service, typically means that you will have access to a network of people who can address your issue at pretty much any time. However, with in-house marketing teams, you are usually restricted to contacting them about issues during normal business hours and if you don’t you typically have to wait until the following business day to receive a response.
A great marketing agency is often recognized by the extra mile they employees are willing to go to keep their clients happy. At an SEO agency, you’ll find experienced, savvy analysts who will do everything they can professionally to keep you as a client. However, results can vary by a huge margin, as the working environments of both an SEO agency and an in-house SEO team are different. Also, if one or several of the employees on your in-house marketing team are not performing well, the time and money invested in training them and getting them acclimated to your business may put you off terminating their contract. With hiring external agencies, there are risks and the promise of more rewards.
Brands with bigger budgets can opt for an in-house SEO team because they can afford the risks associated with that decision. However, for smaller businesses and startups, hiring an SEO agency, such as Epic SEO, to do the company’s digital marketing work is a great option because those agencies are filled with experienced people who are willing to go that extra mile for their clients. Please comment your views abbout Search Engine Optimisation: Hiring an Agency vs Keeping Things In House in comment section.
About Author: Richard is the CEO of the Florida-based company, Epic SEO. He has several years’ worth of SEO and internet marketing experience helping small to mid-sized business owners grow their respective businesses.